Integrity and Reputation

These two words - Integrity and Reputation - are locked together; they are permanently intertwined and cannot, nor should not, be separated.

Over the last few years the business community has gotten pretty well beat up due to the behavior of some big players. Does that mean all business people are dishonest? Absolutely not! But there is a fact of business life that holds true today as it did a hundred years ago. It takes far longer to build a good reputation than it takes to lose one. 

It is not only imperative, but a smart marketing move to ensure all aspects of your business is ran with integrity and transparency because when you do it will pay big dividends in customer retention and profitability.

Where is experience and common sense?

Both, common sense and experience, are increasingly missing from the staffs of corporate marketing departments and their agencies. "Good judgment comes from experience, experience comes from bad judgment."

A fact of life is that it takes time (years) to develop experience and the resource network (rolodex) so important to success. Another fact or impacting the thinking behind marketing activities is the increasingly lack of common sense. What is common sense?

"Common sense is the knack of seeing things as they are
and doing things as they ought to be done."
- Harriet Beecher Stowe

Both these factors are important ingredients in building a strong foundation that will benefit those efforts directed to generating sales, acquiring and keeping customers and enhancing profitability.