{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote of the Week: "I praise loudly, I blame softly." - Catherine II
 
 
Smart Marketing Thought: Research has shown praise given sincerely is far more successful motivator of people than cash or material rewards. A combination of both can be a 'home run."


If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Change and Failure are not the End All Be All - Smart Thought and Quote

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote of the Week: "The time you need to do something is when no one else is willing to do it,
when people are saying it can’t be done." - Mary Frances Berry
 
 
Smart Marketing Thought: Don't fear change or failure. Welcome the former, learn from the latter.

If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Character Building - Smart Thought and Quote

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote of the Week: " Character consists of what you do in the third and forth tries."  - James Michner
 
Smart Marketing Thought: Failure cannot be considered until you have examined and tried many approaches.
Too many have given up when success was just around the corner.

If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Work Smarter - Smart Quote and Thought

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}


Quote of the Week: "Don't work harder, work smarter"
 
Smart Marketing Thought: Don't forget to use common sense in all of your business and personal needs, even thought that is often uncommon


If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Smart Quote and Thought - Charles Schulz

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote of the Week: "Life is like a 10 speed bike. Most of us have gears we never use." - Charles Schulz

Smart Marketing Thought: Maximize your full potential by using all the tools (and techniques) available to you.



If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Courtesy in business, is it becoming a lost practice?

We all know courtesy is a major problem in the customer service arena, but lately I am hearing more and more stories of the failure of basic manners at the corporate management level.

Two recent incidents brought it to the forefront of my mind.

1 - A CEO of a NYC company requested me to contact him about discussing the possible use of a famous athlete that we represent. I did by phone and e-mail but have yet to get a response. It is understandable if he's changed his mind, but to fail to respond or communicate in any way is a sign of immaturity and lack of professionalism that is very surprising.

2 - Then second situation was another surprise because the situation was where a client referred us to an executive at a company that he felt could benefit from our services. That executive asked us to contact someone in their marketing department, which we did. Even with this VP referral that individual has failed to respond to phone calls. voice mails and e-mails. This lack of courtesy and respect seems to be on the increase. It may be tough times and people are shorthanded but too often this disregard of basic courtesy is reflected in their marketing efforts and relationships on all levels.

Never let someone else's manners affect yours. Remember what Wendell Wilkie said "The test of good manners is to be able to put up pleasantly with bad ones." Don't let lack of courtesy spread in your business or corporation!

Smart Thought - Optimism vs. Pessimism

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote of the week: "An optimist sees opportunity in every calamity, a pessimist sees calamity in every opportunity." 
- Winston Churchill

Smart Marketing Thought: Name one benefit gained from a pessimistic viewpoint. There are none. You will get inaction, indecision, and guaranteed failure. Although optimism must be tempered with reasoning, it will also lead to greater achievements and a more fulfilling life.



If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Quote: A problem is a chance to do your best - Duke Ellington

Smart Thought: If you have the right attitude most problems are viewed as opportunities to shine.

If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Motivation in Business - Smart Thought

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

Motivation is everything. You can do the work of two people, but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people. " -Lee Iacocca

Smart Thought: Motivation in business creates inspiration that generates perspiration from the efforts of those exposed to it thus delivering positive results.

If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Banish Words that Limit You - Smart Thought

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}


Avoiding the phrase “I don’t have time...”, will soon help you to realize that you do have the time needed for just about anything you choose to accomplish in life.

-Bo Bennett, "Year to Success"

Smart Thought: There are certain words and phrase that should not be part of your vocabulary as they retard your growth, think of which ones they are that you are using and banish them from your life.

If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.

Sit Up & Take Notice - Smart Thought

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” --Frank Roemer

Focus on what people are most interested in. . .THEMSELVES! Benefits, real or perceived, are the key factors in getting your target audience to take the actions you desire. Succinctly describe the true benefits you deliver and communicate at every level you can.