Sit Up & Take Notice - Smart Thought

{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” --Frank Roemer

Focus on what people are most interested in. . .THEMSELVES! Benefits, real or perceived, are the key factors in getting your target audience to take the actions you desire. Succinctly describe the true benefits you deliver and communicate at every level you can.