Enhancing customer service in every interaction you have with your customer or prospect will strengthen the two most important factors affecting your company, growth and profitability. Open up a strong 2-way communication channel with customers, employees and vendors where everyone knows their contribution is appreciated.
Any situation is a great way to start this conversation, be it navigating your website, how complaints are handled, whether the voice or face of your employees reflects a "smile" those and much more will determine the success of your operation. Make sure your culture is communicated to all of your employees and the results will show.
The results you can take to the bank.
Showing posts with label results. Show all posts
Showing posts with label results. Show all posts
Wednesday, March 31, 2010
Friday, March 26, 2010
Build Recognition with Billboards - Smart Marketing Move
This week’s smart marketing move goes to South of the Border for their ingenious billboard marketing.
South of the Border would be nothing if it weren’t for its billboards on I-95 South going towards Florida. I remember as a kid being excited every time I saw one. Why? Well, they counted down the miles to Florida and they were amusing!
South of the Border has one way of marketing and they do it extremely well. These billboards, are a play on words like “Pedro’s Fireworks, Does yours?” they count down the miles on every billboard and they get you excited even if you don’t know what it is! I know I was as a kid. Yes, many say this is a tourist trap, but even if it is, it doesn’t mean they are doing it wrong. They’re doing it all right. Their target audience is tourists and tourists travel on I-95 which spans the entire east coast. So their CAPTIVE target audience is traveling I-95, this is a no-brainer if you ask me! Many travel from NJ, PA and NY to drive to Florida. They have nothing else to focus on and after so many billboards kids are excited as well as parents.
It’s a good reason to stop and be a tourist. South of the Border, you’ve done it right and now it’s time we learn from you.
Lesson Learned: Know who your target audience is, learn where they are going, what they are going to do, and learn what they want to spend. South of the Border has everything from Fireworks to beer to small kitschy items. Even though they don’t tell you exactly what they offer and who they are, you know it’s a tourist area. So for your marketing, don’t be over wordy but make sure your target audience knows what your business is and why they would want to use your business. Learning about your audience can pay off big, just like it did, and still is, for South of the Border.
South of the Border would be nothing if it weren’t for its billboards on I-95 South going towards Florida. I remember as a kid being excited every time I saw one. Why? Well, they counted down the miles to Florida and they were amusing!
South of the Border has one way of marketing and they do it extremely well. These billboards, are a play on words like “Pedro’s Fireworks, Does yours?” they count down the miles on every billboard and they get you excited even if you don’t know what it is! I know I was as a kid. Yes, many say this is a tourist trap, but even if it is, it doesn’t mean they are doing it wrong. They’re doing it all right. Their target audience is tourists and tourists travel on I-95 which spans the entire east coast. So their CAPTIVE target audience is traveling I-95, this is a no-brainer if you ask me! Many travel from NJ, PA and NY to drive to Florida. They have nothing else to focus on and after so many billboards kids are excited as well as parents.
It’s a good reason to stop and be a tourist. South of the Border, you’ve done it right and now it’s time we learn from you.
Lesson Learned: Know who your target audience is, learn where they are going, what they are going to do, and learn what they want to spend. South of the Border has everything from Fireworks to beer to small kitschy items. Even though they don’t tell you exactly what they offer and who they are, you know it’s a tourist area. So for your marketing, don’t be over wordy but make sure your target audience knows what your business is and why they would want to use your business. Learning about your audience can pay off big, just like it did, and still is, for South of the Border.
Monday, March 22, 2010
Smart Quote and Thought - Lee Iacocca
{A "Smart Thought" (quotation) is a succinct way of stating a powerful point. How one interprets that point impacts the actions one takes.}
Quote of the Week: "Motivation is everything. You can do the work of two people but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people." - Lee Iacocca
Smart Marketing Thought: Motivation in business creates inspiration that generates perspiration from the efforts of those exposed to it, thus delivering positive results.
If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.
Quote of the Week: "Motivation is everything. You can do the work of two people but you can't be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people." - Lee IacoccaSmart Marketing Thought: Motivation in business creates inspiration that generates perspiration from the efforts of those exposed to it, thus delivering positive results.
If you have a Smart Thought you'd like to express with your interpretation email MarketingSmartly@aol.com, with the subject line SMART THOUGHT SUBMISSION. At the end of each month, we'll choose one for a small but stimulating prize.
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