Good Business Card Example - Smart Marketing Move

This week’s Smart Marketing Move goes to Menz’s Restaurant!

They won this award because they made a smart move with their business card. It’s not the plain ol’ card with just their name, logo, and contact info. Yes, it’s on there, but they also included more information, which is great for a person just learning of their restaurant.

First off, they are located in a town outside of a vacation town in southern NJ. So, they’re off the beaten path for tourists but they get a lot of business and their card helps! Below is their business card:

How does their business card help with business? They’ve maximized their space by making it a folding card, just that move doubled their space. They’ve even used the back, which is space that is usually wasted on most cards. All of which influences customers.

They have also included what they specialize in. Unlike the business card dumb marketing move, to view it click here, they have told everyone that they are a restaurant and bar but have also included that they serve seafood, steaks, and poultry. Now you know what type of restaurant it is and that there is something for everyone!


Finally, which I have rarely seen, they included a map and directions! What a genius idea, not all vacationers have internet to look up directions when their on vacation. Since they are offshore from vacation homes and hotels, they have included 5 of the closest tourist towns. Overall, I think Menz Restaurant and Bar made all the right moves with their business card. Take notes! Here's a Bad Business Card Design.


Lesson Learned: Maximize the space on your business card to tell others about your company. It doesn’t have to be a folded card, but don’t forget about the back of your business card. Also, tell people who you are, what you do, and how your business can help them.

Maturity's Role in Marketing Staff

What role does maturity play in the effectiveness of an agency or corporate marketing staff?

Experience is the basis for making good judgments but experience is learned from making bad judgments. Youth lacks experience because it lacks the time needed to hone one's expertise, build a network of beneficial resources and have an encyclopedia of actual experience to tap into. So why do you think so many marketing staffs of corporations and their agencies are so light on mature, seasoned staff? Is it strictly based on that young people are less expensive to hire and maintain? Does that inexperience have a cost to these companies and if so what and where?

Would a Smart Move be that all would be better off to have available an "Experience Advisory Board" to help those seeking guidance, with the positioning that those taking such action are showing their maturity in caring that the client (and/or the firm) benefit from the best thinking.

What are your thoughts?