Wednesday, December 23, 2009

Maturity's Role in Marketing Staff

What role does maturity play in the effectiveness of an agency or corporate marketing staff?

Experience is the basis for making good judgments but experience is learned from making bad judgments. Youth lacks experience because it lacks the time needed to hone one's expertise, build a network of beneficial resources and have an encyclopedia of actual experience to tap into. So why do you think so many marketing staffs of corporations and their agencies are so light on mature, seasoned staff? Is it strictly based on that young people are less expensive to hire and maintain? Does that inexperience have a cost to these companies and if so what and where?

Would a Smart Move be that all would be better off to have available an "Experience Advisory Board" to help those seeking guidance, with the positioning that those taking such action are showing their maturity in caring that the client (and/or the firm) benefit from the best thinking.

What are your thoughts?

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