Small Business Help Call In 3

Make Customers Want to Keep Your Ads - Smart Marketing Move

This week’s Smart Marketing Move goes to Campbell’s!

Everyone knows they make soup, soup is soup right? In one of their advertisements they included a recipe. Along with a picture of the final product and the product that makes the recipe, Creamy Chicken Soup.

This is a great way to move more products that might not sell as much. Most people know to use cream of mushroom in recipes but might not think of Cream of Chicken.

So nice work Campbell’s, you’ve taken your advertisement to the next level! This is now something that your customers will KEEP.

Lesson Learned: Think of a way to get your customers to KEEP your advertisement, even if it is just for a little bit. It could be a coupon that expires in 2-3 months, it could tips on your business topic, and like Campbell’s it could be a recipe.

Responsibility Campaign Gains Ground - Smart Marketing Move

This week’s Smart Marketing Move goes to Liberty Mutual.

In an ever increasing environment of disrespect, lack of civility, and self-centered attitudes it is not only refreshing to see the Liberty Mutual Insurance's campaign built around responsibility, but highly motivating.

Responsibility is not easily defined, but Liberty Mutual expressed it very well visually in an impressive manner in their commercials. They then followed it up through efforts throughout their company even down to the grass roots where the idea touched a nerve in thousands as seen by the response the company received, unsolicited, from the public. They continue to encourage positive action by all of us. Their management not only deserves kudos, they get our: "Smart Marketing Move" Award because they proved how being smart and caring pays off.

Here's one commercial for Liberty Mutual:



Lesson Learned: Your core values as a company and a person can be reflected in your marketing. It can span from TV, radio, print, and grassroots marketing. This can turn into word of mouth marketing which is one of the most powerful sources for any company. But be careful, make sure everyone in your company is on the same page, an employee's bad attitude will make your campaign feel dishonest to customers and bad word of mouth is even worse.

Give Direction to Your Agency

If you are looking to maximize the results you get from your agency, be it advertising, PR or promotion, the quality and clarity of the direction you give will have a direct result on the effectiveness of the work they do for you. So, your vision and their skills working together to develop an integrated marketing strategy, will maximize your ROI.

As it is said, two heads are better than one! Use everyone's smarts together!