If you are looking to maximize the results you get from your agency, be it advertising, PR or promotion, the quality and clarity of the direction you give will have a direct result on the effectiveness of the work they do for you. So, your vision and their skills working together to develop an integrated marketing strategy, will maximize your ROI.
As it is said, two heads are better than one! Use everyone's smarts together!
Wednesday, March 24, 2010
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